Sport, powersport, active apparel and the outdoors.
A certain grit in everything I make.
Drawn to subjects that are tactile and earned.
01 / The brief
Performance and active lifestyles. Stories, people and moments that punch through the noise.
Authentic subject matter that’s rooted in movement, where I combine grit and camera craft to create a sense of physical energy.
stefanszary.com
A freelance director that lives, breathes and produces sport, outdoors and active lifestyle content with infectious passion.
Tactile. Earned. Made to move.
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I grew up in Vancouver, snowboarding all winter and beach bumming all summer until I headed to NYC to pursue my dream of becoming an advertising creative.
After Miami Ad School (the Brooklyn chapter), I worked in New York as an Art Director for global agencies on brands like Samsung, Verizon and Kellogg’s. But soon after realizing I was only listening to the Tragically Hip, I listened to my heart and left the Big City to return to my northern roots.
Once I got home, I began directing and producing content for brands and lifestyles that aligned with my own life.
Clients
Recognition & press
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Creatively, I lean into the gritty and tactile side of sport and active living. The movements, moods and textures of these worlds create an imperfect, hyper human style that AI seems to optimize against. As content has gotten more polished, my style has gotten more raw.
OperationallyI’m a versatile director who takes an active role in producing content. O-1 Visa holder, free to work anywhere.
CollaborativelyHired by agencies and brands alike for a highly collaborative style, a hands-on personality and a tactile, analog aesthetic.
01 / 11
I partnered with Under Armour and Canadian Olympian Georgia Ellenwood for a HeatGear inspired training sesh.
02 / 11
We hit the desert as hard as possible with Can-Am’s top of the line side-by-side, the 240 hp Maverick X.
03 / 11
I showed off the iconic Norwegian technical gear in a deconstructed style that felt like a transmission from the arctic.
04 / 11
We crafted a multi-part series with some punk rock art direction that took a behind-the-scenes look at what it takes to engineer the world’s best winter ride.
05 / 11
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07 / 11
We made an invitation to runners of all sizes, speeds and stripes in a visual fist bump to pounding pavement.
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An incorporated production company, fully insured and licensed, that scales up or down to fit whatever the production needs.
Concepting, world building, scripting and moodboarding. Let’s decide together what to create.
A one-man content shoot? A small team run & gun? A multi-day, multi-location, pro talent production? I’m set up for all of it.
Delivery of all raw assets, or full post-production including all versions for social media. As a director that edits, this is where I thrive.
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